A branding consultation helps define how your organization is seen — and felt. Whether you’re starting fresh or rebranding, preparing ahead of time will help you get the most from your session.
Here’s how to get ready:
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Clarify your mission
What’s your organization’s core purpose? What values drive your work?
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Define your audience
Who are you trying to reach? What do they care about, and what kind of visuals or messaging speak to them?
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Gather inspiration
Collect examples of designs, logos, colors, or websites you like (and even ones you don’t). Pinterest, Behance, or Instagram can help.
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Consider your brand’s tone
What kind of energy or emotion should your brand evoke? Think: friendly, trustworthy, elegant, bold, etc.
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Organize your existing assets
If you already have branding elements (logos, fonts, color palette), gather them in organized folders for easy location and traversal — preferably in vector formats like
.svg,.ai, or.eps
Coming into the consultation with a clear vision and strong materials will make the process smoother and ensure your branding aligns with your goals.